Whitepaper
Leverage Digital Footprints to Confront Lead-Gen Fraud
Uros Pavlovic
August 31, 2023

Discover how digital footprints can be harnessed as a powerful tool to combat the pervasive threat of lead generation fraud.
In addition, the whitepaper lead-generation fraud white paper provides insights and strategies to safeguard your marketing efforts and business reputation.
This is your opportunity to extend your knowledge of how to confront lead-gen fraud and gain actionable insights into protecting your marketing campaigns from fraudulent activities.
Have a look at the valuable takeaways of this white paper:
- Unmasking lead-gen fraud: dive into the underbelly of digital marketing to understand the dark side of lead-generation fraud. Explore the nuances of affiliate fraud and various types of lead generation fraud, uncovering their impact on businesses.
- Insights into fraud types and impact: explore how lead generation fraud operates in different industries, from marketing to iGaming. Delve into market data and statistics from 2022/2023 to grasp the scale of the issue and its far-reaching consequences.
- Strengthening defenses with digital signals: learn how digital footprints can revolutionize fraud detection in lead generation. Discover how machine learning-powered trust and risk signals play a crucial role in distinguishing between genuine leads and fraudulent activities.
Want to know more?
Download the full-version of this white paper and learn how digital footprints can help to prevent online transaction frauds.


