BPP Integrates Trustfull into Link’s CQS Platform

Milan, 19 September 2022 – Links Management and Technology, a consulting firm specializing in developing software applications and IT services for the banking sector, public administration, and businesses, has strengthened its partnership with Trustfull, an innovative fintech platform for digital credit and risk scoring, to enhance Banca Popolare Pugliese’s (BPP) ability to track and assess the risk profile of digital consumers.

BPP, which has long relied on Links' CQS platform for salary- and pension-backed loans, has now chosen to integrate Trustfull’s solution.

This new service allows for the online verification of consumer identities and a simple, immediate assessment of their reliability. The software evaluates applicant quality by monitoring digital footprint data and signals that define and validate potential customers.

Through AI-powered machine learning algorithms, these data points are used to improve onboarding, prevent fraud, and personalize offers across lending operations.

Having experienced the tool's capabilities, BPP has decided to activate Trustfull's solution for:

1. Updating and enriching the customer database with value-added information from the digital world;
2. Onboarding new customers;
3. Loan analysis and prescreening.

This will maximize customer renewal and aggregation rates, providing the best service or product to clients. Thanks to the CQS platform, banks that choose Links can integrate Trustfull’s solution for various use cases.

"Banca Popolare Pugliese continues its efforts to make customer relations increasingly seamless”, says General Director Mauro Buscicchio. “The renewed partnership with Links Management and Technology will enable a faster and more accurate assessment of the risk profile for clients requesting a loan or financing through the adoption of the new Trustfull platform. This translates into a quicker and more efficient service combined with greater security for the bank.”"Leveraging the capabilities of Trustfull's offering in fraud prevention and lead quality assessment, BPP has extended Trustfull's services to improve the quality of customer data, specifically for contact information already in the database," explains Fabio Salvatore, Business Manager of the Banking & Financial Services Division at Links. "This data quality initiative increases the efficiency of management activities that inevitably involve the sales network.""We are very pleased that our partnership with Links has already generated significant results. Being integrated into Links’ platform allows us to offer a variety of use cases to Links’ clients, enabling a comprehensive use of our solutions for prospecting, business intelligence, and marketing optimization," comments Paolo Mardegan, CCO of Trustfull.