Cofidis Chooses Trustfull for Digital Footprint Analysis

Milan, 28th February 2023 – The Italian branch of Cofidis S.A., a leading company in remote consumer credit and installment payment solutions, has partnered with Trustfull, an innovative platform for digital footprint analysis, to improve onboarding processes.

Cofidis has chosen Trustfull to optimize the control operations involved in the customer approval process and to proactively detect any anomalies.

Trustfull’s AI-driven algorithm evaluates each online loan request by analyzing users’ digital signals (phone numbers, email addresses, IP addresses, devices, and browsers) to assess their reliability.

The goal is to provide Cofidis’s customers with a more secure and efficient experience. The score generated by Trustfull will be integrated into Cofidis’s existing decision-making engine to increase acceptance rates while simultaneously blocking suspicious requests.

Additionally, Cofidis will be able to reduce costs associated with evaluating requests from all sales channels.

The use of digital footprints will enable the automation of checks and decrease the need for manual interventions. This will allow for more efficient credit request management, improving the client’s ability to respond faster to customers. "We are pleased to announce our partnership with Trustfull, one of the most innovative companies in the area of digital data analysis. The integration of Trustfull into our systems will help us further expedite the credit approval process while making the review of suspicious requests more efficient,” commented Enrico Saltarin, Head of Credit Policy and Anti-Fraud at Cofidis. “We are thrilled to collaborate with Cofidis to help them increase acceptance rates and reduce activation times. Through the use of digital footprint analysis, Cofidis can ensure a faster, more accurate, and safer onboarding process for its customers,” said Paolo Mardegan, Chief Commercial Officer of Trustfull.