Mavriq integrates Trustfull across its European portfolio of comparison websites

Mavriq, the brand of flagship comparison websites such as Segugio.it, MutuiOnline.it and Trovaprezzi.it in Italy, Rastreator in Spain, Verivox in Germany and LeLynx.fr in France, has selected Trustfull to strengthen real-time lead qualification across the group. By implementing Trustfull’s phone scoring API, brands in Mavriq’s pan-European portfolio will gain instant insights into every inbound request submitted on their websites.

Launched in March 2024, Mavriq is the institutional brand for Moltiply Group’s online comparison and brokerage businesses. It encompasses 20 comparison websites in six countries, helping over 300 million potential customers compare and save on products and services such as energy, insurance and loans.

By analyzing hundreds of digital signals linked to a user’s phone number, Trustfull Phone identifies high-intent consumers and filters risky or low-value requests in real time. Instant checks uncover details on phone tenure to flag newly activated or disposable numbers, details on mobile network operators, recent number-portability events, and connected messaging apps or online accounts. Phone-to-name consistency and historic exposure in known data breaches further inform the score, enabling Mavriq brands to prioritize contactable, legitimate users without adding unnecessary friction.

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Nicoletta Papucci, CMO at Mavriq commented:

“Our mission is to empower people to make smart decisions with confidence. With millions of users across our European websites searching for the best deals in utilities or financial products, identifying genuine intent in real time is key. Trustfull’s phone intelligence helps us instantly recognize real intent, creating better experiences for consumers and cleaner pipelines for our partners.”

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Paolo Mardegan, Sales Director Italy at Trustfull, added:

“The Mavriq group is one of the most influential players in European comparison. We’re excited to support their vast portfolio of brands with real-time lead scoring, helping them qualify inbound requests faster and deliver an optimal customer experience for legitimate users.”

The implementation will be rolled out across five core websites, integrating the Trustfull Phone API into existing workflows and applying scoring policies tailored to each market’s categories, such as energy, telco, and banking.