Credimi Optimizes Pre-screening Activity of SMEs with Trustfull

Milan, 09 November – Credimi, the largest digital lender for companies in Europe chooses Trustfull's "Digital Score", an innovative digital credit & risk scoring platform, for the evaluation and pre-analysis of prospects who require an online financing service line.

Credimi, it has developed a proprietary analysis algorithm which, as soon as a company enters the VAT number in the form to request a loan, analyzes and processes thousands of pieces of information in a few hours: financial data, including the Central Credit Register, presence on social networks, news on the press and on search engines, obtaining a complete analysis of the company's situation. A totally digital solution, that of Credimi, allows companies to make a loan request in a few minutes, freeing them from the burden of producing all that amount of documentation that is usually required by the traditional system.

In a panorama, such as the Italian one, made up of around 5.5 million active enterprises, of which over three million are sole proprietorships ( Unioncamere/Infocamere data ), Credimi has managed to serve that range of sole proprietorships and micro enterprises, which due to the complexity of valuation, they find it more difficult and time-consuming to access the financial instruments essential for their growth, often being cut off from accessing credit.

These businesses have had to make the most organizational and management changes following the lockdown, however, they have made the least use of government-guaranteed loans. However, they are ready to recover: according to the Observatory of Small Italian Enterprises launched by Credimi and created by Nextplora, 51% of sole proprietorships plan to apply for funding by the end of the year and use it for e-commerce and digital marketing activities¹.

By choosing Trustfull's "Digital Score" after a test period carried out over the summer, Credimi wants to optimize and improve the analysis and evaluation service of prospects, i.e., companies arriving on its site. Using the digital footprints (name, surname, email, telephone number) left by those who complete the form, the Trustfull algorithm manages to define an individual score that helps Credimi analysts to evaluate the potential customer correctly and more fully.

"Our mission has always been to support the growth of Italian companies, even the smallest ones, through solutions based on the study of data and the use of technology, allowing entrepreneurs to access credit without the burden of bureaucracy" - comments Alessandro Darpa, Chief Product and Data Officer and Board Member of Credimi - "This partnership with Trustfull will allow us to take advantage of an additional tool, which will complement those already developed by us, capable of providing us with very powerful insights on prospect clients, giving thus giving our sales, product and analytics teams the possibility to better understand the customer base and offer them ever better products and services."

"We are thrilled to be able to collaborate with a company like Credimi; thanks to Trustfull Credimi's technology, you will have hundreds of new digital signals at your disposal to improve the evaluation of your customers, optimize onboarding processes and increase acceptance rates", he commented Paolo Mardegan, Chief Commercial Officer of Trustfull.

1. Research was conducted on a sample of 1,200 companies with a turnover of up to 10 million Euros (of which 264 were sole proprietorships). The sample is made up solely of merchants (44% owners, 56% financial/administrative managers)