IBL Banca Chooses Trustfull to Evaluate Customer Quality

Milan, 18 March 2021 - Trustfull, a digital credit scoring company has signed an agreement for lead qualification activities with IBL Banca, market leader in the sector of salary-backed loans.

With an estimated market share of 15%, IBL Banca is positioned as a Group that specializes in personal credit, thanks to a complete range of solutions that includes deposit accounts, insurance, loans, mortgages, and salary-backed loans. It is precisely with a view to increasing access to this last type of financing that IBL has decided to turn to Trustfull.

In fact, the collaboration will make it possible to collect and qualify useful information from prospects through the detection of their digital profile. The real-time analysis of the reliability of potential customers will favor the optimization of onboarding and customer service processes, directing marketing and commercial actions more effectively.

Trustfull's platform is the first in Europe to assess the reliability of web customers through footprint detection. Thanks to a patented tracking system, Trustfull collects and analyzes data that make it possible to effectively profile users in full respect of privacy. There are over 150 digital signals that Trustfull's platform can detect (for example, the e-mail address, the telephone provider, or the type of device used).

The information base generated by the platform will allow IBL Banca to improve customer management, effectively profile the offer, and strengthen marketing communication.

"The partnership with IBL Banca for salary-backed loans services has a double value for Trustfull," said Paolo Mardegan, Trustfull's Chief Commercial Officer . “it allows us to continue our development activity through the agreement with a market leader and to confirm the versatility and innovation of our service”.