Scalapay Partners with Trustfull to Strengthen BNPL Fraud Prevention across Europe

Milan, 10 December 2024 - Trustfull, a leader in Identity Intelligence for fraud prevention, is proud to announce a strategic partnership with Scalapay, a premier European buy-now-pay-later (BNPL) provider. The collaboration will strengthen fraud prevention operations across Scalapay’s extensive network of European markets, leveraging Trustfull’s platform to identify fraudsters and prevent first payment defaults proactively.

In 2023, the European BNPL market was valued at approximately $147.6 billion and is projected to reach $272.5 billion by 2029 (Source). This rapid market expansion brings an increasing need for robust fraud prevention solutions that can protect against evolving tactics, including synthetic identity fraud. The Trustfull platform addresses these challenges by offering open-source intelligence insights and real-time analysis of user contact details and location, enabling BNPL businesses to differentiate between legitimate customers and high-risk applicants accurately.

Founded in 2019 and headquartered in Milan, Scalapay has rapidly become a leading player in the European BNPL market, known for its commitment to financial accessibility and customer convenience. With millions of customers and a growing list of merchant partners, Scalapay offers interest-free installment payment options, making purchases more accessible while prioritizing customer safety.

Trustfull’s Identity Intelligence engine analyzes hundreds of digital signals—such as email addresses, phone numbers, IP addresses, and browser, and device data—to assess user risk in real time. This empowers fraud teams to detect synthetic identities and prevent fraud while maintaining a seamless user experience.

Ana Milena Fernandez, CRO at Scalapay, commented: “With Trustfull’s technology, we are enhancing our proactive fraud prevention controls within our online applications to keep reducing first payment defaults. This partnership aligns with our goal to provide fast, convenient, and secure payment alternatives to all stakeholders involved, including merchants and end customers.”

Marko Maras, CEO of Trustfull, added: “The Trustfull team is looking forward to supporting Scalapay’s mission of making payment flexibility accessible to everyone, without compromising security. Our solutions will empower Scalapay to offer a seamless and secure experience to its customers, all while minimizing risk exposure and protecting the company from potential losses due to fraudulent applications.”

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About Scalapay

Scalapay is the leading Buy Now, Pay Later platform in Southern Europe, revolutionizing the way over 6.85 million users shop online and in-store by enabling interest-free installment payments. Scalapay's mission is to empower its 8,000+ partner brands to offer their customers magical shopping experiences with names like Veralab, Douglas, Patrizia Pepe, Twinset, Alpitour, Best Western, and many more.

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About Trustfull

Trustfull helps businesses reduce risks, protect integrity and accelerate growth on a global scale. The Trustfull platform unlocks hundreds of digital signals to accurately detect fraud and fincrime attempts across the entire customer journey. Through combined and fully silent phone, email, IP, device and browser checks, our ready-to-use models, workflows and data empower teams to make better risk decisions with no UX implications. Hundreds of clients and partners - including Nexi, Twilio, Sisal, Lastminute.com and Trulioo - rely on Trustfull's award-winning technology to prevent fraud and build trust across borders.