Subbyx Partners with Trustfull on Safer Tech Subscription Onboarding

Milan, 11 March 2025 – Tech subscription pioneer Subbyx partners with RegTech provider Trustfull to enhance its digital onboarding process with silent fraud prevention technology.

In the world of B2C lending and tech subscriptions, ensuring trust at the onboarding stage is essential. Fraudsters are increasingly using synthetic identities, stolen credentials, or disposable contact information to gain access to valuable goods and services. Trustfull’s solutions help companies detect and stop suspicious requests early—minimizing financial losses and ensuring a seamless experience for legitimate users.

Founded in 2023, Subbyx offers a flexible subscription model that allows users to access tech products - including laptops, smartphones, and household appliances - through a simple monthly fee. As their tech needs evolve over time, users can then easily adjust their subscription, thus promoting financial sustainability and reducing electronic waste.

Given the high value of the products provided under subscription by Subbyx, it is important to verify customers’ identity and trustworthiness before activating the contract. This is where Trustfull’s advanced onboarding API plays a crucial role.

In January 2025, Subbyx secured a €15 million investment round, bringing its total funding to €20.5 million. To drive the rapid expansion of its customer base, Subbyx has designed a seamless and secure onboarding process.

By analyzing hundreds of digital signals—including email addresses, phone numbers, and IP data—Trustfull helps Subbyx identify red flags such as disposable phone numbers, mismatched contact details, and newly created email addresses with no linked accounts. This extra layer of security strengthens Subbyx’s defenses against fraud, ensuring that only legitimate customers proceed along their subscription journey, while synthetic identities and fraudulent profiles are detected and blocked instantly.

Filippo Rocca, Founder & CEO at Subbyx, said:
“At Subbyx, we are on a mission to revolutionize the way people access technology, offering flexibility and financial sustainability to users. At the same time, due to the flexibility and ease-of-use of our service, we must remain vigilant against fraudulent activity. By partnering with Trustfull, we are reinforcing our commitment to security and trust whilst maintaining a seamless experience for genuine customers.”

Paolo Mardegan, Sales Director Italy for Trustfull, added:
“Subbyx has been making waves in the subscription economy by enabling users to access and switch tech products without the financial burden of ownership. Their unique model has recently attracted significant investment, further solidifying their position as a leader in the space. At Trustfull, we are looking forward to supporting the Subbyx team in the next phase of their growth.”

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About Subbyx

Subbyx, a Benefit company, is a startup active in the subscription economy that aims to revolutionize the concept of consumption by promoting an alternative product-as-a-service oriented model based on circularity through the reconditioning and reuse of goods. Flexibility, simplicity, and sustainability are the pillars of Subbyx's offering: users have access to a wide range of new, used, or reconditioned technology devices through two innovative no-strings-attached subscription formulas, which allow, in one case, to always receive the updated model with a constant installment, or, in the other, to lower the installment as the product loses value.

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About Trustfull

Trustfull's Identity Intelligence solution helps businesses reduce risks, protect integrity and accelerate growth on a global scale. Trustfull unlocks hundreds of digital signals to accurately detect fraud and fincrime attempts across the entire customer journey. Through combined and fully silent phone, email, IP, device and browser checks, our ready-to-use models, workflows and data empower teams to make better risk decisions with no UX implications. Hundreds of clients and partners - including Scalapay, Nexi, Lastminute.com, Banca Mediolanum, Hero and Trulioo - rely on Trustfull's award-winning technology to prevent fraud and build trust across borders.