Trustfull launches Trustfull Phone Scoring & Analytics

Milano (Italy), March 7, 2022 – Trustfull today announced the availability of Trustfull Phone, a powerful risk-scoring API fueled by phone intelligence to help companies balance a seamless user experience with robust fraud detection capabilities. This solution helps solve both of these challenges by allowing organizations to confidently assess risk, approve transactions faster, and more effectively detect fraudulent activities.

The phone number is a unique global identifier that unlocks digital engagement and transactions in every industry because it is one of the most commonly used means of communication between businesses and consumers. Trustfull Phone works with other Trustfull products to supplement overall risk management.

Trustfull Phone can be part of a comprehensive customer risk assessment that:

• Increases top-line revenue by auto-approving more legitimate consumers
• Identifies and blocks suspicious users at the very beginning of the onboarding process
• Gauges the risk associated with a consumer's phone number through a phone risk score
• Fueled by continuously updated global digital insights, the Trustfull platform gives companies risk decision confidence that is always improving

Consumers want to connect through an increasing number of channels and they expect a consistent, frictionless experience each time. However, businesses are often pulled between the tensions of deterring fraud and trying to deliver the best user experience," said Marko Maras, CEO of Trustfull "We believe it's possible to do both. All you need to do is provide a phone number to Trustfull Phone and you’ll receive valuable information, including phone data and network signals, to help you validate and determine risk.