Lead Verification for MotorK

About MotorK

Convenience is the number one priority for most modern-day customers. With a more sizeable investment, such as purchasing a car, convenience is the factor that transforms the decision-making process into a much easier, stress-free one. MotorK is an online platform that helps customers buy their dream car at the best possible price available, with no hassle involved. The site comes with a wide array of filters to help potential buyers narrow down their search in a matter of a few clicks and ask for a quote (or even a test drive), at no cost whatsoever. They put the prospective buyer in touch with the nearest official dealer and the rest is history. This straightforward, free process makes the platform exceptionally popular, and customers are eager to rely on MotorK when looking for their next ride.

"Lead scoring process is crucial for our business. We constantly work to improve our service in order to provide high quality prospects. The partnership with Trustfull has certainly helped us to optimize our validation process and, at the same time, guarantee a higher service level to our client."

Francesco Sala Head of DriveK
MotorK

The Challenge

Identify legitimate requests, accurately and quickly.

To provide this amazing free service to customers, MotorK has a highly effective business model that lets them profit from passing on qualified leads to agents in official dealerships. This win-win relationship only works if:

• MotorK sends over genuine customer quotes and requests.
• The dealer obtains a verified lead they can convert.

While it sounds simple enough in theory, the process is slightly more complicated in practice. The simple and convenient request form on the MotorK platform asks for the interested party’s email address and phone number. The platform inherently has no way of determining the validity of each person’s contact information and the quote itself. That means that agents end up with all the requests in bulk, sifting through them one by one. Some of them turn out not to be legitimate, which means the lead isn’t profitable for either MotorK or the dealer. That time could have been spent on interacting with genuinely interested buyers waiting to hear back on their quo

The Solution

A trusted scoring model to verify leads.

As a business that appreciates simplicity, MotorK recognized the potential of Trustfull’s unique lead scoring model for resolving their own issue. Trustfull has the capacity to operate in the background, without affecting the user experience on the platform itself. That allows Trustfull to process the basic digital signals and information – such as the email address and phone number – without changing the request process in the slightest.

Here’s how it works:

1. Trustfull’s API integrates seamlessly into the MotorK platform for the Italian, German, French, and Spanish markets, allowing them to retain the same convenient request form and overall experience. No need for added steps or fill-out forms to annoy or disrupt the customer journey.
2. With easy access to each customer's provided contact information and digital footprint, Trustfull uses its bespoke lead scoring model to verify the validity of that data - to ascertain if the email and the phone are correct and if they belong to the person filing the request.
3. The MotorK platform can now send over only verified leads to dealers, enabling the agents to focus 100% of their time and skills on serving customers who are genuinely looking to purchase a car.