Trustfull Crosses 1 Million Monthly API Calls, Doubles Number of Customers and Expands Global Leadership Team in 2024

Trustfull, a leader in identity intelligence for fraud prevention, experienced significant growth in 2024, supporting clients through critical regulatory changes and rising identity fraud challenges.

Over the year, Trustfull solidified its reputation as a trusted partner for organizations worldwide, expanded its international client portfolio, strengthened its leadership team with key executive appointments, and introduced significant enhancements to its product suite to meet the growing needs of its customers.

By analyzing hundreds of digital signals in real time, Trustfull detects fraud and financial crime across the entire customer journey. Through combined phone, email, IP, device, and browser intelligence, the Trustfull platform empowers teams to make better risk decisions with silent checks and open source intelligence.

“2024 has been a transformative year for Trustfull, marked by sustainable growth across all our operations,” says Marko Maras, CEO of Trustfull. “This is a reflection of systemic shifts we are seeing across all digital industries, that in turn are driving the adoption of open source intelligence and fraud prevention solutions at scale.”

While the incidence of identity fraud continues to surge, significant regulatory shifts, such as increased liability on financial institutions for APP fraud, the global push for instant payments, and requirements for real-time AML screening, are also driving large-scale adoption of effective and customer-centric fraud prevention solutions.

“Looking ahead to 2025, we anticipate an even greater demand for effective and silent fraud prevention solutions,” Maras added. “Verifying the identity of new account holders, safeguarding against account takeovers, and blocking instant transactions to suspicious payees have become top priorities for digital businesses across industries. At Trustfull, we look forward to helping our customers and partners address these challenges head-on, strengthening their business as a result."

Corporate Momentum

In 2024, the Trustfull team reached important corporate milestones, laying a strong foundation for continued growth in 2025. Key highlights include:

• 100% Growth in API Usage: The company surpassed 1 million monthly API lookups, doubling usage compared to 2023 and reinforcing its position as a trusted partner in global fraud prevention.
• Strengthened Leadership Team: Trustfull welcomed Margherita Maspero as Head of Marketing, Carlos Jiménez Posada as Country Manager for Spain, and Jim Greenwell as Executive Advisor, enhancing the company’s strategic and operational expertise.
• Strategic Partnerships: The company established significant collaborations with global identity verification leaders, such as Trulioo and Prove, building synergies across multiple European and North American markets.
• Prestigious Industry Recognition: Trustfull was recognized on the Financial Times’ Sifted Top 50 Southern Europe Leaderboard and included in Fintech Global’s RegTech100 list for the second consecutive year.

Product Usage and Adoption

2024 also saw significant growth in the adoption and usage of Trustfull across various sectors, underscoring the increasingly pivotal role of open source intelligence in powering effective and seamless fraud prevention:

• Expanded Customer Base: Trustfull grew its portfolio of customers to over 100 companies, including industry leaders such as Lastminute.com, Elavon, Scalapay, and Snaitech.
• Broadened Industry Adoption: During the year, the company saw increased usage of its solutions across rapidly evolving sectors like P2P marketplaces, Buy Now Pay Later (BNPL), e-commerce, and travel—industries where balancing frictionless user experiences with robust fraud prevention is essential.
• Enhanced Data Catalog: Trustfull’s data catalog now comprises over 1,000 digital signals, empowering customers with the most advanced library of digital signals in the industry.

Product Innovation

In 2024, Trustfull introduced a suite of innovative solutions to address emerging challenges in fraud and financial crime prevention:

• Onboarding: A powerful solution integrating email, phone, and IP checks into a single API, providing a comprehensive view of digital identities and enhancing fraud prevention during sign-up.
• Face Match: Leveraging advanced facial recognition, this feature identifies inconsistencies in users' profile pictures across online accounts, flagging synthetic identities with precision.
• Insights: An advanced tool for optimizing scoring models, enabling businesses to quickly evaluate the impact of each digital signal on their customer risk assessments.
• What-If Analysis: A game-changing feature allowing customers to test rule changes in a safe environment before live deployment, reducing implementation risks and instantly refining customer approval outcomes.

What’s Next

In 2025, the Trustfull team will remain dedicated to its mission of helping businesses reduce risks, protect integrity and accelerate growth through an expanding portfolio of innovative products and features.

Committed to staying ahead of industry demands, the team is actively developing two significant solutions: a Login feature designed to prevent account takeover attempts, and a Domain Intelligence product that leverages open source insights to verify small and micro businesses in seconds.

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To see the power of Trustfull’s fraud prevention solutions in action, book a demo with our team of experts.